Companies of all sizes need to prepare for and manage situations that have the potential to cause serious damage to your company's reputation. 

In this whitepaper, the Director of M&C Partners and former Head of PR at Qantas details his experience in this ultimate guide to managing crisis situations. 

It is often said, 

"Fail to prepare, prepare to fail."

This document will outline the following 5 steps:

Step 1: Identifying your team

Step 2: Preparing for the most likely scenarios

Step 3: Pre-preparing messages and responses

Step 4: Identifying and training spokespeople

Step 5: Perfecting your crisis messages